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Website Setup with New Host
Migration of existing website files & database
Required Credentials
- obtain rimohosting login credentials to website and database files
- obtain FTP login credentials to rimohosting account
Source(s): Shawn/Anthony at MediaHub, or Expedio
New Site Setup
- use temporary domain until new business name is determined
- basic site cleanup (removing unnecessary files)
Create New Brand Identity
Step 1: New business and domain Name
- brainstorming – create list of names, narrow down, choose new brand name
Step 2: Required Formalities
- register with IRS (obtain EIN number)
- Secretary of State
- other
Step 3: Launch New Business Name
- Switch new website to new domain name
- Consider retiring old website vs. putting in forwarder to new website
- Implement basic SEO for new business/brand name
Step 4: Promote New Business Identity
- Submit additional website content to boost new brand
- Initiate advanced SEO
Marketing for New Business Identity
Ongoing SEO efforts
- implemented in-house or contracting with expert
Blog Marketing
Social Media Marketing
Other Online Marketing