Website Setup with New Host

Migration of existing website files & database

Required Credentials

• obtain rimohosting login credentials to website and database files
• obtain FTP login credentials to rimohosting account
  
  Source(s): Shawn/Anthony at MediaHub, or Expedio

New Site Setup

• use temporary domain until new business name is determined
• basic site cleanup (removing unnecessary files)

Create New Brand Identity

Step 1: New business and domain Name

• brainstorming – create list of names, narrow down, choose new brand name

Step 2: Required Formalities

• register with IRS (obtain EIN number)
• Secretary of State
• other

Step 3: Launch New Business Name

• Switch new website to new domain name
• Consider retiring old website vs. putting in forwarder to new website
• Implement basic SEO for new business/brand name

Step 4: Promote New Business Identity

• Submit additional website content to boost new brand
• Initiate advanced SEO

Marketing for New Business Identity

Ongoing SEO efforts

• implemented in-house or contracting with expert

Blog Marketing

Social Media Marketing

Other Online Marketing