Business blogging is a marketing tactic that uses blogging to get your business more online visibility. A business blog is a marketing channel (just like social media, direct mail, email marketing, etc.) that helps support business growth.
Like many new resources that pop up, visionary entrepreneurs recognized the blog format as a marketing tool and began using it to provide information and updates to their customers, and as a way to draw in new business. From there, blogging grew into a new and effective marketing strategy.
The CASCOfi Website is built on a CMS (Content Management Platform), which has a Blogging section built into the core files (WordPress).
The particular WordPress Theme you are using (Consulting Theme) was installed with sample text as spaceholder. That content got published and indexed by Google and now pulls up during searches. It takes away from the intended professional look-and-feel of the website.
What Blog Marketing Is
Blog marketing is the process of reaching your target market through the use of a blog. Initially, business owners had a blog separate from their websites, but today, you can easily integrate the two to make it easier for you to manage, as well as easier for visitors to access. Many business owners use a blogging platform, such as WordPress, for both their website and blog.
The Pros of Blog Marketing
The very nature of blogging makes them ideal for marketing since they provide new content to draw people back, and offer a way for consumers and businesses to interact. Here are a few other benefits:
- Inexpensive to Start and Run: For the cost of a domain name and web hosting, you can have a customized blog marketing setup.
- Easy to Use: Most blogging platforms are simple to use. If you can copy, paste, type, drag and drop, and upload, you can have a professional-looking blog.
- Builds Website Traffic: Offering tips, updates, and other new content gives people a reason to come and return to your business website, which gives them the opportunity to buy.
- Improves Search Engine Ranking: Google, in particular, likes to find and rank new content. For that reason, many entrepreneurs use blogging specifically for search engine optimization (SEO).
- Allows You to Gain Trust and Credibility: People like to know who they’re doing business with. With a blog, you can prove you’re an expert and provide helpful tips and other valuable information—all of which help consumers feel good about spending money on your product or service.
- Engages Your Market: While most businesses now use Twitter and other social platforms more than blogs for engagement, blogs can allow you to have a conversation with your market. This gives you the opportunity to build trust and rapport, as well as get feedback and provide customer service.
The Cons of Blog Marketing
- Can Be Time-Consuming: Creating new content and updating your blog can take a significant amount of time. Hiring freelance writers and a virtual assistant can help.
- Needs a Constant Stream of Ideas: Along with time, thinking of new content ideas is one of the biggest challenges bloggers face.
- It Can Take Time to See Results: It can take time to begin building an audience for your blog—you won’t necessarily see traffic right away.
- It Needs to Be Marketed Too: You’re using the blog to market your business, but for it to work, people need to know about it, which means you have to find your target market and entice them to your blog.