Mod1-Lesson 1- Notes/keywords
Unedited notes taken as a way to stay focused on the materials (and stay awake)
Module 1
setup fb fan page
easy to find page, feel comfortable
business page
grow an audience of large number of fans of our work
people give us permision to share our work with them
customers are our best sales force
fb page is hub of all social media marketing efforts
people by things because of who we are: the look-and-feel of our posts
building an esthetic, a communmity –
engagement in our fb page to interact with our most faithful customers
have our audience see our passion for what we do
OUtline:
lesson 1: setup your biz page – keyword use, copywriting skills
lesson 2: header images, profile images
lesson 3: tools and ways to populate fb page – great content to gain fans at rapid pace, stimulate sharing – find content on internet, create strong relationships
lesson 4: connecting apps (twitter, instagram) – hook them up to FB page
lesson 5: using free online editing tool: picmonkey – tutorial to create magazine worthy images
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Page Setup:
3 things you need to setup biz or fan page:
Profile/fanpage/CC hooked to this account (CC in case you run ads)
Profile: our personal page – only biz/fan page can run ads
SCREENFLOW
Biz or Brand:
Name your page (choose search friendly term; descriptive for what you create;
Pick category – type in
Upload a profile picture: solid connection between who you are and what you do
vs. header image
profile image and header image: show you AND your work
personal profile vs. biz profile
customer: “like” your page………in the area of the profile image where it shows me and my work
if we leave helpful comments, we are starting to get recognized by folks in our niche
header image: video is an option – use something that features ourselves: video, slideshow, time-lapse; images of our work;
Add a cover: videos, photos – create slideshow with images from various locations
upload pictures ; images have size requirements; i.e. profile pics has particular size requirement; give it a description. example: “me with my artwork” “me in my shop”…………give it a title
cover photo vs. profile photo ………….cover = banner
cover photo can be changed every few months
About Section (left sidebar)
using keywords is crucial for SEO
about section: first 156 characters are visible in google search results
story: copy and paste from website and blog posts
why you do what you do
why fans are excited about what you offer etc. etc.
Personal Interests
phone number (perhaps not cell phone)
email address
Edit the “about” = most important field – keyword sensitive: materials used, use keywords that are describing your work. do not “keyword loaded” ………just use keywords in a narrative
biography
give fans an impression that it is a real person that is behind this small business
156 first characters from “about” section:
when doing a google search, content from the “about” section show up in the search results!
webadress” use link that brings people right into what you want them to see – like a product page to make a purchase – they can always navigate out to the home page
on top: “Create Page Username” – after you have 25 fans, it will be shown. Have username be related to what I create, company name, search terms, etc. etc.
add a “shop now” button – if you don’t sell anything – perhaps “subscribe” or “purchase service”
top navigations bar: Settings (right)
2 lists with many items
publish/unpublish
visitor posts
review before posting (control what others post)
allow others to post on our page
messages: show message button
messenger is a separate platform within FB
privately
tagging ability etc.
Page location for frames (allow)
country restrictions (allow)
Age restrictions
Page Moderation (block specific words)
Profanity filter (on, set to medium)
Similar Page Suggestions: YES!
Page Updates – checked
Translate automatically
Comment Ranking – see most relevant comments; have them on top of our feed, so leave it checked, unchecked leaves comments in chronological order
Download page
Merge pages (if you have more than one page)
Remove page
Recommended actions
Increase Visitor Engagement
LEFT HAND COLUMN
Messaging
hit return key to send message
setup auto responder
response assistant
tell your fans the reason for a delay in response – and assure them you will get back to them – also offer your email address (this is all within messenger)
avoid sounding robotic –
EDIT PAGE
Templates (standard, etc.) – controls the layout and offers some customized templates
view as visitor – pin a post to top of the page
create sequence of how content is displayed
video are very important – they are highly shareable, keep that TAB high on the page
Photos – Reviews – Upcoming Events
establish an upcoming event
Groups: Dave continues to learn about Social Media Marketing
Setting up the Tabs, they are moveable to change priorities
you can change order of tabs, and add tabs: most relevant = videos, photos, reviews
POST ATTRIBUTION
when you are on someone else’s page – you want your comment to be associated with you
NOTIFICATIONS
monitor your page daily, follow up on comments – you can set notifications if you don’t handle responses on the page, you get notified – adjust how often you get notified
Reviews –
Page assistant (stay away from anything that looks like a bot) – fans want to interact with a real person
Messenger Platform (leave out as it uses bots)
Page Roles – if you have helpers, assign page roles to them (editor, moderator, administrator) access level
People and other pages –
Limited edition release – goldmine for marketing to tap into pages/people who like our pages
fanbase is measured in “Likes” – high number = likely to engage with us
Preferred Page Audience : set parameters – tell FB who you are looking for, who your audience is – you are telling FB whom to show your pages to………..gives FB algorythm additional info
FB algorythm is VERY advanced – automatically- sometimes it is better not to interfere with too many custom settings – so be careful with preferred page audience
Partner Apps and services
Branded Content
Instagram Ads – you can connect 1 instagram account, and 1 twitter
Featured: Is about the other pages we like: We want to be liking pages with our business page hat on!!!!! – as it needs to represent what our fans like………….as our fans see who we like………….”Pages liked by this page”
determines the type of esthetic and branding on our page – be selective – and match it with who we are and what we are doing
Featured: “Like” pages………….they will be “featured”
Crossposting:
Page Support Inbox – FB support conversations
Payments
Activigy Log – shows us what’s happening – chronological timeline about what is happening on the page
structural components of page is done
COMPLETE!!!!