Coaching Call 9-26-20

FB Premier video feature

• drive business to our site
• feature to upload a pre-recorded video and schedule it to broadcast live
• Premier Video
• Post included “Reminder” Button
• everone that subscribes will receive a reminder 20 minutes before the airing of the video
• 3 minutes before broadcast = another notification
• a clock that counts down to the event
• premier videos are the answer to interact with your fans in real time
• record the perfect video with a tripod
• FB live video and turn it into an ad (July coaching call)
• with Premier you can edit the file in broll – and you can interact with it in real time
• when the video is over – it is saved to the post
• site visitors can share, like, comment

Facebook Premier

• you can prepare a professional video ahead of time
• you can interact with viewers during the live broadcast
• you can type answers into the comments section – enhances the algorythms
• they are the ideal way to kick off a give-away
• create a Premier Video for that kickoff

Content for Premier Video

• Course Curriculum
• bottom under “Coacning Calls”
• July Coaching Call: Training, i.e. things to say…………your goal is to get engagement
• always ask fans where they are tuning in from
• ask your fans to share the video
• ask questions and pause……….
• remember that some people join later – so address them with “for those who just joined”…………..this is what is happening, i.e. tour of studio etc. etc.
• you want to get engagement (response, typing, sharing, commenting)
• scheduling needs at least 10 minutes out, but ideally 5-7 days out so people can schedule
• you can edit the video up to 15 minutes before broadcast (adjustments, etc.)
• needs to be a new video that you don’t have previously uploaded
• acceptable by the default settings

How to do it

• Create Post
• Pick video from your library
• Give your video a title
• Use strategic language in your post
• Words like “exclusive” or “refined” or “unique” – e.g. exclusive Studio Tour
• Exclusive as in “behind the scenes”
• Join me for this exclusive behind the scenes video tour for my loyal fans
• giving your www is a soft call to action – Create tags – important for search, in Dave’s case it is “gardening” or “social media”
• you can use multiple tags
• you can use “browse tags”
• use the thumbnail from your video
• you don’t use captions as your fans mostly want to hear your voice rather than see your captions
• choose “Premier”
• you can add an image from your FB page or upload one for the event
• we want moderation – comments, etc.
• after its uploaded you “publish”
• you send an email blast to let people know about your video
• after uploading the video is “preparing”
• you can upload an image or pull one from your cover
• if you have a wonderful cover, let it pull an image from that cover
• click on get reminder

Post ID

• put the post ID in an email blast – have it go out up 3 times before the event
• let your fans know what is happening
• paste the post ID into the email you send out
• your fans can sign up and click the “reminder” button
• when we are down to the last few minutes of the kickoff of the Premier Video
• fans are getting notifications

Countdown to live broadcast

• before the video broadcasts they see the countdown
• once the video plays, you can respond to the comments live
• you can turn FB live broadcasts into ads
• that concludes the setup process for a Premier Video

Summary

• review July Coaching Call (see below)
• you can show a work in progress
• you can do Q&A
• you can do “screen recording”
• example Anja Sieber – showing an article, i.e. video is about flipping through the story of the article
• screen recording idea
• you can record a viewing of your website
• making a screenflow video moving about the website – and comment on what you are doing
• walking through your website and explain to the viewers how to move about your website and talk about the various aspects
• make screenflows: loom.com
• example: sign “how to move about my website” and make a Premier Video
• new designs, getting feedback from fans
• ask for ideas in FB Mastermind group
• we are trying to replicate a face-to-face interaction
• screenflow video of the website is a great way to accomplish that connection to your fans
• website screenflow video

Questions

• we can be affiliates – send Dave an Email
• How do you get opportunity to features in magazine? A: Module 2 lesson 4 is “networking” – google the genre and go to their FB page and send them a message; also, create an ad and target magazine names and upper management job titles
• you can create a post and pin it to the top of your page – and pull people into a conversation
• how to get a good camera? – you can search the archives in the Student Mastermind – search “photography” and get info
• make a screen flow video – turn it into a Premier Video and turn it into an ad
• Email List: Have them sign up to be a member of my VIP list “would you like to become a VIP?”………….you want to grow an email list

Monthly Group Coaching Calls Archives

7-24-20 FB LIVE Event

July 24th 2020 Coaching Call – Executing A Perfect Facebook LIVE Event, and turning it into an ad. This strategy is designed to get sales flowing at once.