Coaching Call 9-26-20
FB Premier video feature
- drive business to our site
- feature to upload a pre-recorded video and schedule it to broadcast live
- Premier Video
- Post included “Reminder” Button
- everone that subscribes will receive a reminder 20 minutes before the airing of the video
- 3 minutes before broadcast = another notification
- a clock that counts down to the event
- premier videos are the answer to interact with your fans in real time
- record the perfect video with a tripod
- FB live video and turn it into an ad (July coaching call)
- with Premier you can edit the file in broll – and you can interact with it in real time
- when the video is over – it is saved to the post
- site visitors can share, like, comment
Facebook Premier
- you can prepare a professional video ahead of time
- you can interact with viewers during the live broadcast
- you can type answers into the comments section – enhances the algorythms
- they are the ideal way to kick off a give-away
- create a Premier Video for that kickoff
Content for Premier Video
- Course Curriculum
- bottom under “Coacning Calls”
- July Coaching Call: Training, i.e. things to say…………your goal is to get engagement
- always ask fans where they are tuning in from
- ask your fans to share the video
- ask questions and pause……….
- remember that some people join later – so address them with “for those who just joined”…………..this is what is happening, i.e. tour of studio etc. etc.
- you want to get engagement (response, typing, sharing, commenting)
- scheduling needs at least 10 minutes out, but ideally 5-7 days out so people can schedule
- you can edit the video up to 15 minutes before broadcast (adjustments, etc.)
- needs to be a new video that you don’t have previously uploaded
- acceptable by the default settings
How to do it
- Create Post
- Pick video from your library
- Give your video a title
- Use strategic language in your post
- Words like “exclusive” or “refined” or “unique” – e.g. exclusive Studio Tour
- Exclusive as in “behind the scenes”
- Join me for this exclusive behind the scenes video tour for my loyal fans
- giving your www is a soft call to action – Create tags – important for search, in Dave’s case it is “gardening” or “social media”
- you can use multiple tags
- you can use “browse tags”
- use the thumbnail from your video
- you don’t use captions as your fans mostly want to hear your voice rather than see your captions
- choose “Premier”
- you can add an image from your FB page or upload one for the event
- we want moderation – comments, etc.
- after its uploaded you “publish”
- you send an email blast to let people know about your video
- after uploading the video is “preparing”
- you can upload an image or pull one from your cover
- if you have a wonderful cover, let it pull an image from that cover
- click on get reminder
Post ID
- put the post ID in an email blast – have it go out up 3 times before the event
- let your fans know what is happening
- paste the post ID into the email you send out
- your fans can sign up and click the “reminder” button
- when we are down to the last few minutes of the kickoff of the Premier Video
- fans are getting notifications
Countdown to live broadcast
- before the video broadcasts they see the countdown
- once the video plays, you can respond to the comments live
- you can turn FB live broadcasts into ads
- that concludes the setup process for a Premier Video
Summary
- review July Coaching Call (see below)
- you can show a work in progress
- you can do Q&A
- you can do “screen recording”
- example Anja Sieber – showing an article, i.e. video is about flipping through the story of the article
- screen recording idea
- you can record a viewing of your website
- making a screenflow video moving about the website – and comment on what you are doing
- walking through your website and explain to the viewers how to move about your website and talk about the various aspects
- make screenflows: loom.com
- example: sign “how to move about my website” and make a Premier Video
- new designs, getting feedback from fans
- ask for ideas in FB Mastermind group
- we are trying to replicate a face-to-face interaction
- screenflow video of the website is a great way to accomplish that connection to your fans
- website screenflow video
Questions
- we can be affiliates – send Dave an Email
- How do you get opportunity to features in magazine? A: Module 2 lesson 4 is “networking” – google the genre and go to their FB page and send them a message; also, create an ad and target magazine names and upper management job titles
- you can create a post and pin it to the top of your page – and pull people into a conversation
- how to get a good camera? – you can search the archives in the Student Mastermind – search “photography” and get info
- make a screen flow video – turn it into a Premier Video and turn it into an ad
- Email List: Have them sign up to be a member of my VIP list “would you like to become a VIP?”………….you want to grow an email list
Monthly Group Coaching Calls Archives
7-24-20 FB LIVE Event
July 24th 2020 Coaching Call – Executing A Perfect Facebook LIVE Event, and turning it into an ad. This strategy is designed to get sales flowing at once.